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Purpose and Values
Brainstorm and show global vision, Forge ahead and win with original ideas.
We pursue the sustainable development of ESG (Environmental, Social & Governance).
We aspire to become the world's most outstanding financial institution and become a long-term partner of our customers.
We are committed to deeply integrating technology and finance, providing safe, professional, intelligent, and efficient products and services, so that customers can enjoy technology and investment.
We will continue to use our global resources and experience in other markets to help customers meet their changing capital needs while helping them achieve their strategic development goals.
We hope that in the process of accompanying the development of the capital market, we will brainstorm to show a global vision; forge ahead with determination and win with unique perspectives.
Client Service Culture
Broad Investment Securities colleagues around the world work together on innovative ideas to provide high-level one-stop services for customers around the world.
We insist on putting customers first and providing first-class service in a first-class way.
We insist on putting customers first and demanding ourselves with high-level industry standards and ethics.
We insist on putting customers first and providing one-stop service at a high level.
We stand for diversity and inclusion
We strive to create and maintain a diverse work environment and workforce and are committed to advancing racial and gender equality.
For company
As a company, we strive for excellence. To achieve this goal, we must have the best talent. And they can only be found by looking at diversification and matching omnidirectional factors.

For employees
For our employees, cooperation is our supreme team culture. All members work in an environment that supports inclusivity ,and encourages comment from all perspectives.

For customers
For customers, their interests always come first. In order to continue to provide customers with solutions to operate effectively in a complex global economy, We must best serve the interests of our clients by utilizing the insight and judgment of our diverse workforce.